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FinGo App
A gamified micro-investing platform built to help Gen Z automate savings and build long-term wealth effortlessly.
CLIENT
FinGo Labs Inc
ROLE
Lead Product Designer
DURATION
8 Weeks
The Problem: Younger demographics find traditional investing platforms intimidating, cluttered, and mechanically complex.
• The Strategy: Built an automated "round-up" micro-savings infrastructure tied directly to day-to-day transaction cards.
• The Result: Achieved a 34% surge in user retention during user-testing phases and dropped onboarding friction to under 2 minutes.
