Surp Shahid

Crafting minimal, thoughtful, and timeless digital experiences for modern brands.

A curated library of templates, components and resources — obsessively designed, ruthlessly typed, shipped in black & white.

What I Do

Product Design

End-to-end product design from conceptualization to high-fidelity prototyping, focusing on user-centric interfaces and complex web applications.

Design Systems

Architecting scalable, modular design systems using design tokens and strict foundational rules to ensure cross-team consistency.

Visual Identity

Crafting cohesive brand identities through precise typography, color theory, and minimalist aesthetics tailored for modern digital experiences.

UX Strategy

Translating business goals into actionable design strategies, leveraging user research and progressive disclosure to optimize complex workflows.

The Process

01

Discovery & Strategy

Deep dive into business goals, user needs, and market gaps. We define the problem before exploring solutions.

01

Discovery & Strategy

Deep dive into business goals, user needs, and market gaps. We define the problem before exploring solutions.

02

Architecture & Flow

Structuring information and designing low-fidelity flows to ensure logical progression and solid ergonomics.

02

Architecture & Flow

Structuring information and designing low-fidelity flows to ensure logical progression and solid ergonomics.

03

Visual Design & Systems

Creating a distinct visual language and component library that scales elegantly across the entire product.

03

Visual Design & Systems

Creating a distinct visual language and component library that scales elegantly across the entire product.

04

Prototyping & Handoff

Prototyping & Handoff High-fidelity prototypes for user testing, followed by meticulous documentation for engineering teams.

04

Prototyping & Handoff

Prototyping & Handoff High-fidelity prototypes for user testing, followed by meticulous documentation for engineering teams.

About Me

I approach design with a systematic mindset, stripping away the unnecessary to reveal clear, intuitive, and beautiful interfaces. Aesthetics and function should never be at odds.
Currently based in Tokyo, collaborating with ambitious startups and global teams to architect products that feel inevitable and highly crafted. I specialize in designing scalable design systems and deeply functional product architectures.
0

+

Years Experience

30

+

Projects Shipped

My philosophy is simple: great design is mostly invisible. It guides the user seamlessly while projecting confidence and brand authority.
man standing near white wall

Experience

Lead Product Designer

Monolith Corp

2022 — Present

Lead Product Designer

Monolith Corp

2022 — Present

Senior UI/UX Designer

Aura Protocol

2022 — Present

Senior UI/UX Designer

Aura Protocol

2022 — Present

Digital Designer

Nexus Cloud

2018 — 2020

Digital Designer

Nexus Cloud

2018 — 2020

Kind Words

Sarah Chen

VP of Product, Aura Protocol

"Surp is a rare talent who seamlessly bridges the gap between complex system architecture and beautiful visual design. His work on our core platform completely transformed our user retention."

Sarah Chen

VP of Product, Aura Protocol

"Surp is a rare talent who seamlessly bridges the gap between complex system architecture and beautiful visual design. His work on our core platform completely transformed our user retention."

Marcus Doe

Engineering Lead, Mute Labs

"The design system delivered was nothing short of exceptional. It brought our 5 disparate product teams into alignment and cut our front-end shipping time in half."

Marcus Doe

Engineering Lead, Mute Labs

"The design system delivered was nothing short of exceptional. It brought our 5 disparate product teams into alignment and cut our front-end shipping time in half."

Elena Rostova

Founder, Zenith

"An absolute masterclass in product design. Delivery was on time, precise, and beautifully executed. Highly recommended for any ambitious startup."

Elena Rostova

Founder, Zenith

"An absolute masterclass in product design. Delivery was on time, precise, and beautifully executed. Highly recommended for any ambitious startup."

Let's build

© 2024 All rights reserved. Built in Framer by Surp Shahid.

© 2024 All rights reserved. Built in Framer by Surp Shahid.

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